According to the latest reported figures here in the UK, the iPhone is slipping in terms of smartphone market share compared to the growing Blackberry base and the healthiest Android share to date. Compared with last year, phones using iOS software are down by 30% to just 18%, with Android leading on 45% and RIM’s devices rising to 22%.

Since there are many more Android devices on the market than their competitors handsets, it suggests that the wider choice offered by them is winning customers. This extended choice not only includes mobile phone models but also price and operator – Apple sells one phone, whereas there are many Android phones available, from many manufacturers. Users new to the latest breed of mobile phones are driving this change – 74% of new Android users haven’t previously owned a smartphone.

Anyone who knows anything about mobile phones will know about Blackberry. The mobiles, best known for their business features and their peerless email and messaging services, have become one of the most popular ranges of mobiles since their launch in 1999. The firm that develops the Blackberry, Research in Motion, a Canadian electronics company, is less well known but should none the less be applauded for their continuing development of impressive hardware and efficient software that has gathered an army of fans over the last decade.

RIM first developed a Blackberry device at the end of the 20th century, releasing a two way pager that was known as the 850 and first stamping their mark on the world of communications. The first smartphone to be developed by the company was the real beginning of big things for RIM though.

Making Your Mobile Impressive

The latest mobile phone comes with plenty of enhancements that are meant to make your life easier. When you first indicate an interest in buying you will be given the equivalent of a shopping menu of enhancements which can be added to the phone depending on the design you like. Some mobile phones come already made and you have less flexibility of adding enhancements.

The list of things that the mobile can do is endless and therefore you cannot sustain an ambition to have every single enhancement that there is. If you try to this you will find that you are changing your mobile on almost a daily basis.

Things to Check

When you are going to select the latest mobile, you will need to think about the specification that go with this piece of equipment. Without a specification list you will be searching in the dark. Obviously your specification list will vary depending on your needs at that particular time. If you have taken a logical approach to your purchase decision, you will probably buy the phone that most represents your needs.

As for the latest mobile itself, the manufacturers have ensured that it has many amazing enhancements and they are constantly consulting with the public to ensure that they deliver the services as required. In fact I have a suspicion that many people use a very small percentage of the full capabilities of their mobile phone. This is not by accident because if people used all the functionality properly they would probably have no need to replace the mobile phone soon. This is obviously not a good situation for the seller who needs a constant market.