OS market share
According to the latest reported figures here in the UK, the iPhone is slipping in terms of smartphone market share compared to the growing Blackberry base and the healthiest Android share to date. Compared with last year, phones using iOS software are down by 30% to just 18%, with Android leading on 45% and RIM’s devices rising to 22%.
Since there are many more Android devices on the market than their competitors handsets, it suggests that the wider choice offered by them is winning customers. This extended choice not only includes mobile phone models but also price and operator – Apple sells one phone, whereas there are many Android phones available, from many manufacturers. Users new to the latest breed of mobile phones are driving this change – 74% of new Android users haven’t previously owned a smartphone.








